El Jimador is among Mexico’s top producers of tequila. Their Tequila Blanco is one of the favorite ingredients in what has become America’s most asked for mixed drink, the Margarita. The Margarita came into existence in the 1930’s and remained a Mexican secret until about 20 years ago when Mexican cuisine became the rage in this country. What else to have with Mexican food but a Mexican drink; enter the Margarita?
A Margarita is made with tequila mixed with triple sec (a sour orange based liqueur), lime or lemon juice, and served with salt on the rim of the glass. It took no time at all for the Margarita to knock the Martini of its perch as America’s favorite drink.
With an excellent tequila base to work with, those hombres at El Jimador have come up with the next logical step in the evolution of the Margarita. They pre-mixed the ingredients, called it the Tequila Cocktail and put it in a pull top can, that’s right, a pull top can, just like a can of beer. Since it was packaged just like a beer, they then chose to make it only 5 percent alcohol by volume, the same as a can of beer.
The implications are quite obvious. It will now be possible to enjoy a Margarita with lunch or dinner without taking on the higher alcohol of a mixed Margarita. To keep within the spirit of American law, the El Jimador Margarita Cocktail container has the words BE RESPONSIBLE 21+ emblazoned on it and easily seen.

El Jimador Margarita Cocktail ($7.99/4 pack). This is a real Margarita, no question about it.
The El Jimador Tequila Cocktail Margarita is everything that a really good Margareta should be but without the strong alcohol kick. There is enough alcohol in this drink to let you know that it is an authentic margarita but done in respectable moderation.

El Jimador Spicy Mango Margarita Cocktail ($7.99/4 pack). Sweet mango fruit flavor and spice abound in this Margarita Cocktail, adding another and very interesting dimension to an already well known drink. Take care when drinking this one; it could very easily become your favorite.

El Jimador Paloma Margarita Cocktail ($7.99/4 pack). For those who may be unfamiliar with the term Paloma, it is a style of Margarita and not an exotic Mexican fruit. A Paloma is a Margarita made with the addition of grapefruit soda. This one is really a winner and a total delight to drink.
Since El Jimador also makes some very fine conventional Tequila’s and we have said our piece about their Margarita Cocktails, we thought that we should also say something about their line of exceptional Tequila’s that has made the El Jimador name famous and very much in demand by Tequila lovers the world over.

El Jimador Tequila Blanco ($20.99/750ml). Ok, let’s be picky; blanco in Spanish means white but the El Jimador Tequila Blanco is crystal clear, so perhaps, employing our high school Spanish, “claro”, clear, would be more accurate. Blanco or claro, this is a truly fine mixer adding nothing but the truest essence of tequila to a drink with no off flavors. If you are headed to Margaritasville, Blanco is an excellent choice

El Jimador Tequila Reposado ($24.95/750ml) El Jimador Tequila Reposado is aged in oak barrels for an average of 2 months to smooth out any rough edges, mellow the beverage and add a faint golden color. This is excellent as a sipping Tequila or can be used to make your favorite cocktail especially if that cocktail is a Margarita.

El Jimador Tequila Añejo ($39.99/750ml). El Jimador Tequila Añejo is a delicate, well aged sipping tequila that is crystal clear and has a soft tea like color. It is blessed with a heavy body and an aroma of cooked fruit, hints of oak and a delightful buttery cinnamon. While an excellent mixing tequila, the El Jimador Añejo best serves as a sipping drink because of its incredible smoothness and creaminess.